City Edge Developments
Etapa
Project film for City Edge's Etapa: modern Egyptian real estate with a clean, confident tone.
Project / Real Estate FilmReal Estate
Case study
THE CLIENT
City Edge Developments is an Egyptian real-estate developer delivering large-scale residential projects.
THE BRIEF
City Edge Developments wanted a project film for Etapa: modern Egyptian real estate with a clean, confident tone.
WHAT WE SHOT
The development's architecture and lifestyle filmed and cut to 1:00. The Crew handled production end to end: direction, cinematography, edit, grade and sound. Aerials establish the master plan before ground-level sequences bring in the homes and streetscape.
OUTCOME
Campaign film for Etapa's marketing. It forms part of The Crew's real estate films portfolio, which spans the UAE, Egypt and the wider region.
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