Dailies

Notes from the set. Opinions we’ll stand behind, lessons we paid for, and the occasional strong feeling about black bars.

24 Aug 2026GuideHow to choose a video production company in DubaiShowreels all look good at 9pm on a deadline. Here's what actually separates a video production company you can trust from one you'll be chasing.

5 Aug 2026GuideCorporate video production: how to write a brief that worksThe best corporate films are decided before the camera ships. A working template for briefing a production company — and the five answers that matter.

10 Aug 2026OpinionYour brand film is too longThe average viewer decides in eight seconds. Here's what we cut first — and why it's usually the part the boardroom loved.

22 Jul 2026CraftWhat “cinematic” actually meansEvery brief asks for it. Almost nobody means the same thing by it. A field guide to the word that launched a thousand mood boards.

30 Jun 2026ProductionShooting at 45°C: a field guideGulf summer production is its own discipline. What a decade of Gulf summers has taught us about gear, people, and golden hour.

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From the set

Raw, unstaged, occasionally in focus.

GMC · DESERT UNIT

El Sewedy · site unit — EL SEWEDY · SITE UNIT

ALDAR · GAMES OF HOPE

SOFITEL · BEACH UNIT

ADNOC SCHOOLS · FIELD MONITOR

GMC · helmet & rig — GMC · HELMET & RIG

EL SEWEDY · HIGH GROUND

ALDAR · TWO-CAMERA HARNESS

Sofitel · bar setup — SOFITEL · BAR SETUP

ADNOC SCHOOLS · DRONE OP

ALDAR · BLEACHERS

El Sewedy · harness check — EL SEWEDY · HARNESS CHECK