Orascom Development (El Gouna)
This Is Your Sign
A social reel nudging viewers to book El Gouna: this is your sign to escape.
Social ReelHospitality & ResortsTourism & Destinations
Case study
THE CLIENT
Orascom Development is the town developer behind El Gouna, the lagoon town it built and operates on Egypt's Red Sea coast. This is one of 7 films The Crew has produced with Orascom Development (El Gouna).
THE BRIEF
A booking nudge for El Gouna: 'this is your sign' to escape to the Red Sea.
WHAT WE SHOT
A 0:23 vertical reel pairing the town's calmest views with a direct hook. The Crew handled production end to end: direction, cinematography, edit, grade and sound.
OUTCOME
Performance-style social content for El Gouna's channels.
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