El Sewedy Electric
Abu Dhabi Flagship Store
Retail film for El Sewedy's Abu Dhabi flagship store: product and brand at street level.
Corporate / Brand FilmConstruction & EngineeringEnergy & Industrial
Case study
THE CLIENT
El Sewedy Electric is an Egyptian-headquartered energy and infrastructure group, manufacturing cables and electrical products and delivering power projects across the Middle East and Africa.
THE BRIEF
Launch coverage for El Sewedy's flagship retail store in Abu Dhabi: the brand meeting its customers at street level.
WHAT WE SHOT
Product displays, store design and customer flow filmed in a bright retail register, cut to 0:57. The Crew handled production end to end: direction, cinematography, edit, grade and sound.
OUTCOME
Used to promote the store opening and the group's retail arm across El Sewedy's channels.
Next film
Building Hope
El Sewedy Electric