EDGE Group

IDEX 2025: CEO Recap

EDGE Managing Director & CEO Hamad Al Marar recaps IDEX 2025.

Social ReelGovernment & Public SectorEvents & Exhibitions

DURATION: 0:48
FORMAT: 9:16
SERVICE: Social Media Content
TYPE: Social Reel

Case study

THE CLIENT

EDGE Group is the UAE's advanced-technology and defence conglomerate, headquartered in Abu Dhabi.

THE BRIEF

EDGE Group needed short-form vertical content made for social feeds: platform-native storytelling rather than a cut-down of a longer film. EDGE Managing Director & CEO Hamad Al Marar recaps IDEX 2025.

WHAT WE SHOT

Shot and edited as a 0:48 reel in 9:16 vertical, framed and paced for mobile viewing from the first second.

OUTCOME

Delivered for EDGE Group's social channels as part of The Crew's short-form output. This entry is a temporary placement in the portfolio and will be replaced as the reel library is curated.