10 Million Meals

10 Million Meals: First Phase

The first phase of 10 million meals sets sail for Gaza aboard the Mohammed bin Rashid vessel.

Social ReelCSRGovernment & Public Sector

DURATION: 1:23
FORMAT: 16:9
SERVICE: Social Media Content
TYPE: Social Reel

Case study

THE CLIENT

10 Million Meals is a UAE national food-aid campaign.

THE BRIEF

10 Million Meals needed short-form vertical content made for social feeds: platform-native storytelling rather than a cut-down of a longer film. The first phase of 10 million meals sets sail for Gaza aboard the Mohammed bin Rashid vessel.

WHAT WE SHOT

Shot and edited as a 1:23 reel in 16:9 horizontal, framed and paced for mobile viewing from the first second.

OUTCOME

Delivered for 10 Million Meals's social channels as part of The Crew's short-form output. This entry is a temporary placement in the portfolio and will be replaced as the reel library is curated.