GMC

Command the Road

A muscular automotive spot that frames the GMC as pure presence: road, metal and motion cut for dominance.

TV CommercialRetail

DURATION: 1:19
FORMAT: 16:9
SERVICE: Commercial Production
TYPE: TV Commercial

Case study

THE CLIENT

GMC is General Motors' truck and SUV marque, sold across the Middle East through regional distributors.

THE BRIEF

A muscular automotive spot for GMC: the truck as pure presence.

WHAT WE SHOT

Road, metal and motion filmed and cut for dominance at 1:19 in 16:9. The Crew handled production end to end: direction, cinematography, edit, grade and sound.

OUTCOME

Campaign content for the marque; the film leads this site's showcase. It forms part of The Crew's commercial production portfolio, which spans the UAE, Egypt and the wider region.