BOSS (Hugo Boss)
Bottled
Tactile, editorial fragrance cinematography for BOSS Bottled: sharp light and masculine restraint built around the bottle.
TV CommercialFashionRetail
Case study
THE CLIENT
BOSS Bottled is Hugo Boss's flagship men's fragrance franchise, fronted globally by Chris Hemsworth. This is one of 2 films The Crew has produced with BOSS (Hugo Boss).
THE BRIEF
A tighter BOSS Bottled cut: the bottle itself as the hero.
WHAT WE SHOT
Tactile, editorial product cinematography, sharp light and masculine restraint, at 0:14. The Crew handled production end to end: direction, cinematography, edit, grade and sound.
OUTCOME
Short-format campaign content for the fragrance line. It forms part of The Crew's commercial production portfolio, which spans the UAE, Egypt and the wider region.
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